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How to design the display of store shelves (I)

2022-09-15 10:39:43
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The store shelves generally refer to various equipment, shelves, cabinets, boxes and other equipment used to display and place products to be sold in the store business hall. In recent years, in order to adapt to the new situation and improve their competitiveness, local stores have generally made efforts to adjust the display of their business halls. Some important commodity display equipment, such as shelves and counters, have been transformed or purchased. The new cabinets make the factory look like new.

Compared with stall setting Guangxi Shelf The goods displayed on the wall can make better use of commercial space. The purpose is to organize the goods clearly so that customers can see them clearly at a glance, convey the information of the goods to customers in a timely manner, and stimulate and enhance the purchase determination through the emotional display of the goods; It is also a basic commercial facility for sellers to provide good services to customers. Whether it is cabinet shelf, shelf, box shelf, tree shelf, etc., it is for the convenience of customers to place all kinds of goods. A group of shelves will sell different varieties separately, forming a sales team. Customers can follow the channel network formed by the shelves as soon as they enter the store's business hall, and see a variety of goods operated by the store. The service is directly completed on the customer's shelf.

The rack layout is the main content of the industrial hall layout. The passage woven through the loading frame determines the passenger flow. Whether it is vertical crossing, diagonal crossing, radial, free circulation or direct layout, certain flexibility should be reserved for changes in business content, so as to adjust the shelf layout shape as required. Therefore, all kinds of shelves in modern extension malls are basically combined, but some stores use fixed forms.

The distance between shelves must ensure smooth passenger flow. For small stores, it is no problem to place the shelves against the wall on the store door. Large food stores, department stores, clothing stores, etc. are divided according to the size of the store. Generally, the main channel is recommended to be 1.6-4.5 meters, and the secondary channel is not less than 1.2-2 meters.

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